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AVAD'S Gear Head

Written by Firefly Administrator .

Magazine Cover AVADS
Business is tight! Now that a prime source of home improvement dollars, the home equity loan, has dried up substantially, the phone isn’t ringing so much off the Yellow Pages ads anymore.

This is the kind of market that separates the serious, wellmanaged integration businesses from the overblown trunkslammers. Now that business isn’t just falling out of the sky because you’ve got a phone book ad and a pretty car-wrap job on the company van, it’s easy to tell the difference between those firms that had a serious, disciplined approach to their internal presentation and execution systems,and those who do not.


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